“Based on our company’s mission that through sport, we have the power to change lives, we are trying to harness the immense power of our digital platform to create a positive change toward sustainability and to protect our planet and all its inhabitants,” said Chris Thaller, Head of Creative Projects for adidas Runtastic and initiator of the Run Wild campaign. "With this unique partnership, we hope to help to boost the general public’s interest in these as well as other vulnerable species.” Yet their habitats are under unprecedented pressure due to climate change and related drivers such as land-use change and habitat degradation, shift, fragmentation or loss, as well as increased human-wildlife conflict and poaching," said Matthias Jurek, Programme Management Officer for UNEP dealing with mountain ecosystems. “Snow leopards are one of the most emblematic species of mountain regions. The Run Wild campaign aims to create a positive and powerful connection between runners and endangered species, to grow their understanding of the complexity of conservation, and to harness support for the hard work it takes to keep animals safe.
The free adidas running app, launched in Pasching, Austria, is part of an international wildlife conservation campaign dubbed Run Wild, and will run for a period of 12 days from the International Snow leopard Day on 23 October 2019. Pasching (Austria), 16 October 2019 – Aiming to highlight the need to conserve the world’s endangered wildlife, the UN Environment Programme (UNEP), adidas Runtastic further supported by Internet of Elephants and the Snow Leopard Trust today launched a running challenge in the free adidas Running app that enables users to compete with a wild snow leopard in Mongolia.
App enables users to compete with a wild snow leopard in Mongolia starting on Snow Leopard Day, 23 October 2019.
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